IT’S THE DATA, STUPID

John with Probe.png

Once upon a time, most people farmed. Then, most people worked at a factory.

These days, we’re in the age of information and you’d be surprised at how much of your day is based on data you receive or data you gather. The amount of information you consume in one day is more than your great-grandfather consumed in his lifetime - especially if he was a steward of the soil. Those guys mostly had meetings with cows and not co-workers.

That’s why the key to Total Ecological Solution is the collection and distribution of data. What’s the soil like? What’s the amount of moisture in the soil? What water treatment is happening, when, how much, and to what levels? All that’s necessary and all that’s data.

These days I farm data a heck of lot more often than I farm anything else.