After over a century of oil production, the energy community still treats it like a small startup operating out of a basement. The “boom or bust” mentality and volatility is actively maintained as the status quo.
Maybe we need a new mindset when we have to now build (again) an industry trying to climb up from negative priced oil. But how?
Agriculture.
First, we borrow the mindset of farmers and ranchers who are the steady hand on the plow (or combine). They don’t have boom and bust on their mind. A boom or bust says, “Let me get in, get it booming, and then get out before the bust.” But a farmer can’t do that. He still has to eat. And do the millions he collectively feeds. So, he keeps a steady-as-he-goes mindset.
We’re an agriculture company and can help you borrow these ag principles, starting with land and water stewardship.
Let’s just talk. We can show you the way out.